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WooCommerce Review – What Are the Advantages It Brings to WordPress Sites

updated on Sep 18, 2017
WooCommerce Review – What Are the Advantages It Brings to WordPress Sites WooCommerce is an extendable and powerful e-commerce plugin that helps to transform WordPress websites into the thoroughbred online stores. It has the same e-commerce features as some of the best e-commerce software prepared for people hosting online business. In this case, this special plugin has become one of the widely used WordPress e-commerce plugins for online business owners. If you are not familiar with this plugin and are looking to use it, you can check the following WooCommerce review that is based on its features, installation and configuration, extensions, customer service and many more.

Overview Information - Nice Option

WooCommerce is the must-have option if you want to monetize your WordPress website. This is a free and open source WordPress shopping cart, with which you can sell online easily and beautifully. While integrated with WordPress seamlessly, WooCommerce is the best e-commerce solution for WordPress based website, ensuring the complete control for both the store owners and the online buyers.

Since September, 2017, WooCommerce has been downloaded more than 3 million times only from WordPress Plugin Directory, let alone its official website and some other online resource platforms, accumulating the active installs to more than 30 million. To date, this plugin already helps to run 1.7 million websites, which is already staggering 41% of all the online stores worldwide.

Rating WooCommerce Core WooCommerce Extensions
Ease of use

Plugin Charges - Free To Use

As is known to all, this plugin is a free WordPress plugin that does not require you to pay the license fee. However, to maintain a WooCommerce powered WordPress site, you need to purchase the hosting plan. Here, we highly recommend you to choose a reliable and stable WordPress hosting to create the favourable environment for running your website with this plugin.

System Requirement

WooCommerce is fully integrated with WordPress. To install and use it properly, you should make sure the following server requirements.
  • PHP 5.6 & MySQL 5.6 or greater
  • WordPress 4.1+ for WooCommerce 2.5
  • WordPress 4.4+ for WooCommerce 2.6
  • Memory limit of 64 MB at least

Plugin Features - Rich and Useful

Cost-Effective and Rich-Featured WooCommerce already provides a long list of features just from the plugin core. With these listed features, you can start selling right away with the utmost ease and convenience. Here, we have listed some critical points in the following.
  • Dashboard widgets which enable you to keep close eyes on many aspects of your own store from the WP dashboard page.
  • Various payment gateways including PayPal, SveaWebPay, First Data Merchant, and Alipay Cross-Border or more.
  • Tax settings & shipping, orders & customers, inventory & product.
  • Multiple types of reporting on customers, sales and stock.
  • Both the front-end and the back-end of your website are already mobile-friendly. This allows you to manage your site and allows customers to buy from your site using the mobiles directly.
  • In addition to the physical items that require shipping, you can also check the special box to sell some digital items.
  • The geo-location support is available, so you can detect and use the addresses of your customers for the shipping streamline and the tax calculation.
  • You can benefit from the built-in SEO practices from WordPress.
  • You can enable the customer reviews and make sure that all the comments come from the real users.
  • And many more……

Installation and Activation - Easy and Quick

Easy-to-Install As WooCommerce is one of the leading e-commerce plugins of WordPress, you can easily install and make use of it if you are already familiar with the WordPress CMS. In terms of installation, this plugin's operating platform is the same as other WP plugins and you can click the "plugins" and "add new" button in the admin area to search, install and finally activate it with little hassle. For activating, you just need to integrate WooCommerce pages including "cart," "checkout" and "my account" to your site.

Extensions - Competitive and Powerful

Moreover, there are a wide range of extensions involved in WooCommerce plugin and some of them are free but most of them charge you some fees. We select some of the noted extensions as follows.
  • Dynamic Pricing which provides you with a powerful system for creating different types of price adjustments and bulk discounts.
  • Per Products Shipping which makes your store admin be able to define the separate shipping cost for every product.
  • Table Rate Shipping which gives you some customizable shipping options.
  • Subscriptions that allows people to subscribe to your stores and products on the weekly, monthly or the yearly basis.
  • Product Search that makes sure that your customers can find what they want to purchase from your site easily.
  • Checkout Add-On that highlights the relevant products during the checkout, such as the upsells or the free shippings.

Usability - Truly User-Friendly

Ease of Use This software is user-friendly on many aspects. In terms of adding a new template, you can just select out one Woo theme which has been optimized for WooCommerce and just click "install" to finish the whole process. Of course you may need to select out short codes or widgets to add more functionalities. What's more, similar to the WordPress posts, this plugin's product pages can be easily categorized, tagged with various attributes.

In addition, on the dashboard, the order status is colour coded with processing, pending, on-hold, and completed orders for quick search and reference. And under the "settings" section, you can find out tabs which are ranging from currency settings and general location to inventory, product options, and shipping. It may delight you a lot that this plugin can offer many shipping tools including options to send free packages, a calculator, local pickup, overseas delivery and local delivery. You can learn how to create a WordPress online store using the WooCommerce plugin.

Customer Service - Poor Personal Support But Rich Documentation

WooCommerce offers problem-related solutions in its FAQ section. What's more, there is a large quantity of guidance for how to set up and use this plugin in the documentation. Even, the video tutorials and Blog section are also available.

Satisfying Customer Service However, the plugin comes with the limited personal technical support. You cannot ask for help via the email, social media, live chat, phone and many other ways. Instead, you can only submit the ticket and get the response in hours.

Customer Reviews

Due to the wide usage of this plugin, we have found a lot of customer reviews for it. Here, we’d like to list some common points,

Positive Testimonials

Most users claim that there are a large number of attractive WooCommerce themes that are of the beautiful design for their online stores. In addition, the one-page checkout feature is really useful and helpful to ensure the easy and time-saving online dealing.

Also, there is an excellent selection of plugin extensions available. In this case, you can always find the add-ons needed to meet your personal requirements.


Many WooCommerce users have complained about the limited support. There is only one support channel that is available via the ticket. However, due to the small support group, the reply speed of the ticket is really slow.

Final Summary

It is true that you cannot get the helpful hand from WooCommerce support team. However, there are lots of related tutorials you can find online. In this case, due to its free of charges, rich features, theme support, ease of use and many other benefits, you surely would be better to use WooCommerce when setting up a WordPress powered online store.