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Top 4 Video SEO Tips for Getting the Most from the Videos on Your Website

updated on Mar 17, 2017
Top 4 Video SEO Tips for Getting the Most from the Videos on Your Website As videos are becoming more important, they contribute much to the user experience and search engine rankings. With the proper video SEO tactics, then, you can get more from the videos on your website, for example, increased traffic, backlink building, and an improvement of the brand awareness.

If you have been used to uploading videos to your website and then leaving them there, you may have missed great opportunities for the better search engine rankings. In fact, optimization is also necessary. So in this post, we will introduce some useful tips for you to make better videos and improve the video SEO.

Tip 1: Do Video SEO Keyword Researches & Use Keywords Properly

The keyword research and keyword use are crucial to video SEO in the same way that they are important to your blog posts. So when preparing and making your videos, you must do the following things.

Find good video keywords

You can make whatever videos you like, but those with the proper keywords in your niche would certainly rank better and get more views. Assumed that you have found your niche and got some ideas about keywords, we have the following suggestions.
  • Make funning videos, reviews, tutorials or how-to videos. These video types are popular and helpful, so they are liked by Google. For example, videos with the titles like "how to start a blog" and "how to create a WordPress plugin" will make a good score in Google search results.
  • Find keywords with the proper volume of searches. Keywords with a low search volume is not worthy your efforts, so before making a video for a keyword, make sure the keyword comes with over 300 monthly searches. To do this, you can make use of Google Keyword Planner which gives you the search volume statistics as well as the analyses of the related keywords.
  • Prevent using highly competitive keywords. A high competition means there are already many great resources about the topic and it is hard for you to get a good ranking. So when searching keywords in Google Keyword Planner, make sure the keyword you want to use is in a "Low" or "Medium" level of competition.
Find Good Video SEO Keywords

Use keywords properly

After finding the keywords you want, next you should consider how to use them. Since search engine bots do not read your video, you have to offer the keywords in some texts to let them know what your video is about.
  • Make sure to use keywords in the file name, video name, video description, tags, and metadata.
  • Upload a custom thumbnail to your video with overlays or texts that can best describe the video. Of course, keywords should be included in the overlays.

Tip 2: Pay Attention to the Video Content

Having picked up the right keywords, you can start making your video. However, you have to pay much attention to the video content because content is always the king. In terms of the content, the following suggestions should be good to apply.
  • Provide value in your videos. The videos must be relevant to your niche, come with original content, and be interesting/funny if you can. Outdated or boring information brings no value.
  • Use interactive elements like quizzes, in-video forms, links and surveys to connect with the viewers and call them to the logical actions.
  • Length doesn't matter, so you don't have to make the videos long.
  • Hire a professional to make videos if you can afford. If you cannot, use animations or screen-recording would be great ideas to create helpful and valuable how-to videos.
  • Provide a transcript for your videos. Search engine bots don't read videos, so making a transcript can help them understand your videos thus rank the videos better. Also, in the transcript, you can offer additional content to enable viewers to understand better. Keywords should be included in transcripts.
Make Good Video Content

Tip 3: Make Your Videos Faster

Though videos are great for increasing website traffic and improving the conversion rate, many webmasters choose not to use videos on their sites. A main reason for this is the bad impact on the website performance. Videos are usually resource-intensive, so they can slow down websites easily and bring a bad user experience and SEO.

However, there are solutions to this issue. First of all, you'd better buy a quality VPS instead of a shared hosting package if you want to embed multiple videos on your website. VPS comes with dedicated server resources not shared by others, so videos can load faster.

Secondly, you should consider carefully where you want to host the videos. If you don't want to pay much for hosting, you'd better upload your videos to YouTube instead of your own domain. Vimeo is also a good choice, but it is easier for YouTube videos to rank better in Google search results. In the case that YouTube is your choice, you can add backlinks to your website in the channel profile and video description to bring traffic.

Besides, for those videos hosted on third-party video sharing sites, you may need to learn how to embed videos to your website.

Upload Videos to YouTube

Thirdly, you have to try your best to make videos light and fast to load. While keeping the video quality, you can compress the videos to a smaller size. Besides, you are able to enable lazy loading for videos by following this tutorial so that they are only loaded when your readers need them. Be sure to use any speeding-up technique you have, and if you cannot, consult a professional.

Tip 4: Make Your Videos Popular & Easy-to-Find

Exposing your videos to more viewers means more traffic and higher popularity, which can then gain the videos a better ranking in Google. For the video promotion, we have worked out some tips that everyone is able to apply easily.

Add video sitemaps

Sitemaps help search engines locate and index your website content so that your posts can rank better. Video sitemaps, then, play the same role, and that's why we suggest you make the dedicated sitemaps. For video sitemaps, you can choose whether to include metadata or not, but we would recommend adding metadata to show the relevancy between your videos and the search requests.

Making and configuring video sitemaps don't need to be complex. An easy solution is to use the Video SEO plugin developed by Yoast. This standalone plugin generates XML video sitemaps automatically, and it supports multiple video platforms like YouTube, Blip and Vimeo.

Add Video Sitemaps

Gain more views by sharing the videos to social networks

Social signals have already become a ranking factor of Google because they show the value of your content. Therefore, we suggest you include your videos in the daily social media marketing plan. Try promoting the videos on every social network on which you are active, such as Twitter, Facebook, Google+, and LinkedIn.

Besides, you can also allow others to embed your videos on their website with a credit for you. In this way, more views and a better reputation are expected.

Make the videos responsive

Mobile devices are now the largest resources for video browsing, so it is important for you to make sure that your videos can play properly for mobile users. If you host videos on YouTube or Vimeo, you don't have to worry about the responsiveness because these sites do the optimization for you. However, in the case that your videos are hosted on your own domain, you have to take care of this issue seriously for the sake of the video SEO.