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Top 7 Tips to Convert Your Website Visitors into Customers

updated on Oct 24, 2016
Top 7 Tips to Convert Your Website Visitors into Customers Visits are valuable because they bring the potential of sales. However, they alone cannot make your online business a success unless you can offer some triggers to convert them into customers. The process of turning the regular visitors into buying customers, then, may not be as easy as you think.

There are a lot of things you should do in order to gain more buyers, from website design customization to conversion optimization. In this post, we will introduce 7 effective but easy-to-apply hacks which have been utilized by many successful businesses online. But before applying these methods on your website, you have to make sure that your site has already been prepared for selling.

Make Your Website Prepared for Selling

The special tricks that will be presented later are indeed helpful for making visitors interested in your product or even completing a payment. However, they only work when your website is credible enough and well-prepared for accepting orders. Therefore, your website must meet all of the following requirements.
  • It is credible. Making a website credible involves many tasks, such as using a professional design, creating a good about us page, offering reliable contact details, displaying customer testimonials, etc. So try your best to offer the information that your visitors will need in order to trust you.
  • It is fast. Fast page loads are essential to the success of a business website.
  • SSL certificate is installed. If you accept payments directly on your website, then SSL certificate is a must.
  • CTA buttons are added properly. Clear CTA buttons make sure that your visitors know how they can get your product if they are interested. Besides, those well-drafted button texts can be very attractive.
  • Your website includes good product pages. The pages should include detailed descriptions of your product, high-quality product images, customer reviews, or even case studies.
When your site fills these requirements successfully, you can look at the following tips and choose the ones that are suitable for you.

Tip 1: Offer Free Trials

Free trials don't seem beneficial because you provide a product with the aim to make money. However, they are really worth a try because they help demonstrate your confidence in the product, and answer the questions that most potential customers have. The common confusion, then, can be eliminated quickly and clearly, so that more users will turn themselves into buying customers actively.

However, there are some things you have to pay attention when trying to offer free trials.
  • Be honest, and don't play games or lock the users into something that they don't want.
  • Run split tests before finally deciding whether to ask for credit card information.
  • Ask for user feedback. The compliments can be displayed as testimonials, and the bad comments help you improve your product or customer service.
Offer Free Trials

Tip 2: Make Demo Videos for Your Product

Selling online is sometimes harder than an offline purchase because the visitors cannot observe and try a product closely. In this case, product images in high resolution can provide rich information, while videos are even better because they say much more than images in a more straightforward way. Besides, it has been proved that over 50% website visitors will buy if product videos are available.

When making product videos, make sure to leave the work to a professional. Poorly-made videos do no good at all. In addition, in the videos, you have to highlight the best features, or even show how to use them step by step. Having someone talking about the product throughout the videos is also suggested. At last, embed the videos into the product page, or the homepage of your website.

Offer Product Videos to Convert Website Visitors into Customers

Tip 3: Add a Live Chat System for Pre-Sale Inquiries

A helpful customer support system is also important for turning more visitors into paying customers. Live chat, as a low-cost yet efficient support method, should be the best option for most business sites. When visitors have questions, they can contact a real person immediately and get the answers they want.

Generally speaking, live chat is good because it enables you to communicate with your potential customers and convince them to make a purchase. After adding live chat to your website, you can even make a chat box displayed automatically at a certain time to encourage conversations.

Add Live Chat

Tip 4: Add Social Proof to Your Website

People like to follow, or at least consider, the choices of someone they know. So if you let them know that many other people like them are using your product, they will be more motivated to make a purchase. Impressive social proof is especially attractive to those new visitors who don't know you well.

There are many ways to show your social proof, among which the following ones are helpful and easy.
  • Add customer testimonials to your website. Rotating testimonials on your homepage, product page or about us page are great.
  • Display the logos of the companies that are using your product.
  • Show the number of your email subscribers, your clients, or the followers on Facebook, Twitter, Instagram, etc.
  • Add case studies if some of your clients have achieved great successes with the help of your product.
Use Social Proof to Convert Visitors

Tip 5: Make a Product Comparison Page to Win Your Competitors' Customers

If you are serious about your business and sales, you should have already figured out and analyzed the main competitors. It is probably that many of your potential customers are also doing the same thing in order to find out the best product for them.

It seems that you cannot control your target users' decision, but chances are that you can actively affect the choice by providing a landing page on which your product is compared to the competitors' in detail. The information on this page provides effective aid to those who are hesitating since it clearly shows why they should choose you instead of the others.

Besides, if the comparison page is well optimized, you can even gain traffic from the potential customers who were not searching for your product.

For the comparison page, we will suggest you add an easy-to-read comparison chart, as well as a blog post. Since search engines cannot read images, the blog post makes the page more SEO-friendly. In addition, if it is possible, add a price comparison calculator.

Make a Product Comparison Page

Tip 6: Leverage the FOMO

FOMO, which refers to "Fear of Missing Out", is widely adopted in the strategies of generating sales and conversions.

Many people choose to abandon the cart after hesitating for a while because they know they can still get the same thing at the same price later. However, FOMO helps you fight against the abandonment by telling them that they will miss out great chances if they don't complete the purchase now.

This strategy has been around for years, and below are two examples of using it.
  • Offer a limited-time discount and set a countdown timer for it.
  • Offer a special discount/extra with limited quantity and show the currently available quantity.
With limited time and quantity, your website visitors will be better encouraged to make a purchase.

Leverage FOMO

Tip 7: Always Run A/B Split Tests

A/B split tests are essential to all websites as they provide an easy way for you to identify what changes on your site can help convert more regular visitors into customers. So you should always run A/B split tests before settling down on a change. This change can be as small as the color of your CTA buttons, or as large as the website design change.

For an effective split test, you should send 50% of the visitors to the old version, and another 50% to the changed version. After a couple of days or a few weeks, you will easily find out which version leads to more purchases. Keeping split testing the changes on your website, then, definitely helps your business.

Run A/B Split Tests