Hosting Tutorial & Guide

How to Start Social Media Marketing for Your Website

updated on Aug 27, 2015
How to Start Social Media Marketing for Your Website The benefits of social media marketing (SMM) are endless. You can gain an increase of traffic, promote your brand or services to a larger audience, enhance customers' faith by communicating with them directly, and more.

No matter you are running a small business or just a personal website, you cannot ignore social media marketing as long as you want to build your own brand. However, you should know that you can get the most out of social media marketing only when there is a good plan or strategy.

It seems quite hard for beginners who are not experienced enough with social networks, but that is why we are here introducing this tutorial. If you don't know where to start for tailoring a social media marketing plan, follow the steps below.

Before You Start

Before drafting the plan, you must conduct enough analyses about yourself and social networks to make sure that you are not making unpractical efforts. You have to start with:
  • Making clear of your goals. You should ask yourself first what you want from social media marketing. Is it website traffic? Brand awareness? Interaction? Or conversions? Knowing the answer helps you measure the social media ROI (Return On Investment).
  • Doing researches and surveys for demographics. There are many social networks each of which is unique with their own style and audience. You should make some research on the popular ones before making choices.
  • Knowing what you have. You should also think carefully about how much time you would like to devote to social media marketing, and what skills you have acquired to deal with social networks. For example, Instagram and Pinterest require high quality images. If you are not good at creating original images or photos, you'd better not choose these platforms.

Make Preparations

Step 1: Choose the Social Networks

You do not need all social networks. Instead, you have to put emphasis on the ones that fit your ability and business needs well. In below, we have listed the popular social networks with an overview for each. Hope the information can give assistance for making your own options.
  • Facebook – It has a casual environment in which you can publish various contents in different types to reach a large audience. You may start Facebook marketing by making an impressive Facebook Business Fan Page.
  • Twitter – Use it for frequent and timely updates. If you release specials, discounts or news which come with a strong sense for time, Twitter is good.
  • Google+ – There is evidence that Google+ helps a little in local search results. Also, this platform comes with two highlights – circles and hangouts. The former allows you to group followers and share unique contents to different circles, and the latter enables you to conduct group video calls.
  • YouTube – If your website can benefit from video content, YouTube is an incredibly powerful platform. Creative and useful how-to videos not only attract visitors but also contribute to search engine rankings.
  • Instagram – If you are able to create interesting and attractive visual content regularly, Instagram is an awesome place to get visitors and followers.
  • Pinterest – This platform focuses on images. Small businesses usually use it to showcase product offerings. Pinterest is good for retail targeting a female audience.
  • LinkedIn – You can reach many professionals in the similar industries and communicate with them on LinkedIn. This site is suitable for B2B marketing.

Choose Social Networks

Step 2: Make Professional Profiles

Whichever social network you use, the first task after opening an account is to build your profiles. If you want to make the profiles professional and valuable, pay attention to the following factors.


The profiles of most social networks require a header image or cover image. This image is important because it shows your attitude toward your business directly. To offer the best visuals, you have to make sure that the images you use meet the following standards.
  • Perfect dimensions. Each social network has its own requirement on the dimensions. For example, Facebook cover photo is 851x315, and Twitter header image is 1500x500.
  • Consistency. The content of the header image must be of high quality and consistent with the text content in the profiles.

Text Content

For the bio section, you should be very careful with what you say. There are also several rules for creating a professional and helpful bio. Below are some of the most important ones.
  • Don't be wordy. Put only the most important information in the bio, and if necessary, use lists to help viewers read.
  • Focus on the audience. Provide the information that the potential followers may like, such as what benefits they can get.
  • Explain yourself wisely. Do not just tell people who you are. Instead, tell them more about what awesome things you have done – to raise their faith in you.
  • Include your keywords and tailor them for the target audience.
Make Professional Profiles

Step 3: Work out a Content Plan

After completing the profiles, you will prepare to add new contents and updates. At this time, there is much confusion, such as when and what you should post. To make a good content plan, you have to figure out the following considerations.


Due to different focuses and audience, each social network has its own "best time" for posting updates. According to researches, the best time for update is 9-11 am EST for Google+, 1-3 pm for Twitter, 1-4 pm for Facebook, and 5-6 pm for Instagram. Of course, there should be a small difference between weekdays and weekends.

However, these are general figures that are probably not the right solutions for you. When you begin social media marketing, you can update all platforms frequently. After a while, you will be able to analyze the activities of your followers and post history to see when is the best time.


Controlling the frequency of updates can save your time while delivering the best marketing results. The specific frequency might be influenced by some factors like the content quality, your industry and the behavior of the main audience.

Generally speaking, you can make 5-10 updates per week for Facebook, 5 per day for Twitter and Google+, and 1 per day for LinkedIn. More accurate frequency can be decided by your monitoring of the post history. Of course, if your posts are very popular and loved by followers, you can post more frequently.


What you post in social networks has significant impacts on how people think about your website/business. If you are bewildered, the following guidelines should help you get an idea.
  • Good photos, videos, quotes and numbers can boost the re-sharing.
  • Unique and original contents that delight the viewers can encourage a larger potential audience to visit your website or make a purchase.
  • Links to great resources that help your followers with understanding give you more credibility.
At the beginning of social media marketing, you can try posting all of plain text, links, images, re-sharing and quotes. Several weeks later, you will be able to find out which kind of content is best for you and then focus on that content type. But remember that for the sake of variety, you also need to post other types of content randomly with much lower frequency.

Work out a Content Plan

Step 4: Test and Improve Your Social Media Marketing Plan

Social media marketing is quite individual, so you should always collect your own statistics and keep improving the strategies when there are changes. As is mentioned above, you must post a lot by yourself before finding the best content, timing and frequency.

If you want to be professional and make the most out of social media marketing, then you should:
  • Make use of tools to view the statistics. You can analyze the stats in Google Analytics which will tell you where the traffic comes from. Or if you want more details, professional social media marketing tools like Buffer and Mention should help.
  • Keep trying new strategies and implement them into your strategy if they are good. The web is ever-changing, so you should not hold on to the existing plan. Try to learn more from your own experience and others.

Extra Tips

The first tip is to be engaged and active all the time. Listen to your followers to know what they like and want, and communicate more. When people ask questions, try to make answers. The one having conversions with you on social media could be a future customer, friend or even sponsor.

If you find it hard to follow up each potential opportunity of conversation, Mention includes a social feature which alerts you when there are mentions of your brand online.

The second suggestion is to automate the social media updates with a reliable tool if you manage multiple social networks. Tools like Buffer enable you to schedule updates easily, which saves much effort and time so that you can focus more on the development of your website.

Extra Tips for Social Media Marketing