Hosting Tutorial & Guide

Shopify VS WordPress – Which Is the Better Choice for Building Online Store

updated on Nov 16, 2016
Shopify VS WordPress – Which Is the Better Choice for Building Online Store Based on our real hosting experience and the information we have collected, we developed a unbiased comparison Shopify VS WordPress to reveal their similarities and differences on price, SEO, themes, support and so forth to make clear which is the better choice for building online store.

We have hosted 2 online stores built respectively with the 2 programs for several months. Additionally, we have collected a lot of information on the web to make clear what other users think about the 2 programs. What's more, we have carefully reviewed the features of Shopify and WordPress. Proceed to the details.


As one of the most popular eCommerce platforms, Shopify offers 4 hosting plans for people to choose the most proper one to set up a reliable eCommerce website. Coming with unlimited monthly data transfer and free setup, the 4 solutions are priced at $14/mo, $29/mo, $79/mo and $179/mo respectively. In addition, Shopify offers 14-day refund to enable customers put their money in safe. Learn more features of the 4 packages in the table below.

Shopify PlansStarterBasicProfessionalUnlimited
File Storage1 GB1 GB5 GBunlimited
Transaction Fee2%0%0%0%
Gift Cards
Professional Reports

WordPress is one of the most widely used open-source content management systems, which is used by millions of people all over the world. Therefore, this program is free for anyone. Besides, there is no transaction fee, which saves business owners a lot of money.

However, if you want to build an eCommerce website by using WordPress, you need to choose a reliable hosting plan from reputed hosting companies, such as BlueHost, which is recommended at WordPress official site and has been awarded as one of the best WordPress hosting providers, starting at $2.95/mo only.


Shopify VS WordPress SEOShopify is search engine optimized, which makes potential buyers find your online store easily using search engine. Besides, this platform supports customizable H1, title, and meta tags, which helps your store stay on the top of search results. In addition, you are given $50 Google advertising credits to promote you store. Moreover, your Facebook fans are able to look through your products and make a purchase on Facebook.

What's more, you are allowed to send emails to your customers to notify them the upcoming sales or new products using MailChimp email marketing application. In addition, the feature of product reviews makes your customers leave SEO-friendly reviews of products in your store to attract more people to buy your products.

WordPress has been well known for good SEO for a long time. There are many ways WordPress users can use to make their sites search engine friendly. One of the most convenient methods is to choose SEO hosting plans to host their sites. Besides, they also are able to use WordPress SEO plugins to boost search engine ranking. Moreover, WordPress users are capable of setting up a blog to promote their businesses.


A good look and feel can help you leave a good impression to your visitors and make them stay longer at your store. Knowing this clearly, Shopify offers many free themes and paid items for you to beautify your store and make it special. Each of the paid themes comes in over 1 style, enabling you to change the style of your store easily. The price of the themes starts from $80 to $150.

Shopify VS WordPress ThemesWordPress provides a pile of free themes for users to build a unique and beautiful online store. However, if you are not very satisfied with these themes, you can choose an elegant WordPress eCommerce theme from some reliable theme marketplaces, such as Mojo Themes, Elegant Themes, and so on.


To offer a good hosting experience for customers, Shopify provides 24x7 technical support via email and live chat. Besides, people using Basic, Professional or Unlimited are capable of contacting the consultants via phone at anytime.

On the other hand, when coming across problems, WordPress users can find answers from the official forum and the documentation the developers wrote down. Another way is to choose a company that offers 24x7 customer service via email, phone call and live chat. In this way, no matter when you meet any hosting issue, you are ensured to get useful and instant assistance to resolve your problem.


According to the information we have listed above, we can learn that both Shopify and WordPress are good for building online stores. The main difference is that Shopify is a hosted solution while WordPress is not. Therefore, people who choose WordPress have to select a hosting company. We have developed a collection of the best WordPress hosting companies in below, all of which provide 1-click WordPress installation and cPanel.

See the highlighted features of the selected companies in this table.