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4 Killer SEO Copywriting Tips for Creating Content for Both Search Engines and Readers

updated on Mar 31, 2017
4 Killer SEO Copywriting Tips for Creating Content for Both Search Engines and Readers As the name indicates, SEO copywriting consists of two parts: SEO and copywriting. The traditional definition of SEO copywriting is about creating content that targets certain keyword phrases with the proper density. The modern SEO copywriting, however, is more human-targeted, which means crafting compelling content that is more sharable so as to increase the authority and trust that your pages need to rank better.

Being a good SEO copywriter, you are able to engage your readers, build authority and increase sales with fewer investments on the paid advertising. To give you some ideas about improving your skills, we've collected the top SEO copywriting tips for creating content that rocks. These tips cover the knowledge about both SEO and blog writing.

Tip 1: Do Keyword Research and Audience Research

The researches of your audience and keywords help you create content that your readers really want. There are multiple ways for audience research, such as polls and surveys, and doing such things enables you to create a marketing persona for your readers so that you can create content for them. If you want a tutorial about creating personas, read this post.

Keyword research is harder and needs more time. However, it is crucial for each of your posts. The free Google tools, then, help a lot. For example, Google Analytics provides insights for the most popular content on your site, the behaviors of your readers, etc. The Keyword Planner, on the other hand, allows you to find related keywords, their value, and the competitiveness.

In terms of keywords, here are some suggestions.
  • Analyze the keywords and comments on your competitors' site to get good ideas.
  • Use long-tail keywords to drive targeted traffic and increase the rankings.
  • Write about the trending topics and the fresh topics.
  • Use LSI (Latent Semantic Indexing) keywords which search engines like. The synonyms or the closely related words for your keywords help search engines understand your content better.
Do Keyword Research

Tip 2: Write Good Headlines That Are Attractive and Traffic-Driving

No one can deny the importance of a good headline because it usually affects your readers' decision to click into your content or not. In fact, a lot of tricks are available if you want to make the headlines of your posts more attractive and competitive. In our experience, the following tips help a lot in writing good headlines.
  • Use numbers like "Top 10 SEO Tips You Should Try to Increase Traffic by 300%".
  • Make clear of the benefits of reading your content.
  • Ask questions and use "how to".
  • Try to be creative.

Tip 3: Create Good Content

After preparing the keywords and headlines, next you have to think seriously about the content creation. It is not easy to write an SEO-optimized blog post. You can certainly write whatever you want in whichever structure you like, but there are some tactics to follow if you are pursuing the best results and the most interests from your readers.

In addition to the topics that are commonly talked about, for example, providing original and fresh content, and keeping the proper keyword density, we would remind you to do the following things as well when producing the post content.
  • Use subheadings to make the content easier-to-read.
  • Write longer posts (with 1500+ words) for complicated topics to show your expertise and engage readers.
  • Use active voice and prevent passive voice.
  • Quote influencers in your niche to take advantage of influencer marketing.
  • Use "Bucket Brigades" to reduce the bounce rate and increase the time that visitors spend on your site. Words and phrases like "Look:", "Here's the deal:", "Now:" and "The bottom line:" are the good Bucket Brigades that have been tried and tested.
  • Proofread all content to prevent grammar or other issues.
Write Good Content

Tip 4: Make On-Page Optimization

When the content is ready, you still need to make some other optimizations so that the content can meet the SEO requirements and deliver a better reading experience to your readers. Before publishing a post, make sure you have done the following things.
  • Use the right font and font size. A/B split testing can help you make the decision.
  • Use visuals, such as images, videos and infographics to enrich the content. Also, remember to add captions or even transcriptions to videos, and alt tags to images.
  • Add meta descriptions to your posts to help with better search engine rankings and offer better content summary for those who search for your posts.
  • Add call-to-actions in posts to boost social shares, sales, email subscribers and more, based on your requirements.
Add Call-to-Actions

Final Thought

The SEO copywriting skills don't end here. However, the ones introduced above are the most commonly used and the most effective that everyone can take advantage of without acquiring much professional knowledge about coding or SEO. If you always remember to apply these tips when producing new content, you should certainly get more attentions and shares, and your content will go viral more easily.