Hosting Tutorial & Guide

How to Reduce the Bounce Rate of Your Website

updated on Oct 13, 2016
How to Reduce the Bounce Rate of Your Website In analytics software like Google Analytics, you can get a metric for bounce rate, the percentage of visitors who land on your website and then leave without going to any other page. A high bounce rate not only does no good to website traffic, but also can hurt the conversion.

There are mainly two reasons for a high bounce rate: the page the visitor lands on is not helpful, or the page is not user-friendly.

Based on our years of experience in developing and managing websites, the following tips are worth considering and trying if you are bothering about reducing the bounce rate of your content-oriented website.

Optimize Contents

Content is the heart of your whole website. Therefore, the first point to look into is the quality and format of your website content. The suggestions below should help.
  • Use the right keywords to focus on targeted visitors.
Do not intend to attract any visitors. Instead, try to find the keywords that match your content to get visitors with a clear goal. This kind of visitors are of high quality and they are less possible to bounce.
  • Improve content quality.
Only quality content can keep visitors staying for a long time. Try to minimize the errors and provide useful information. Also, improve your writing skills to make your content more straightforward and understandable.
  • Organize long posts with pagination or split them into a series of posts.
Long posts are somewhat difficult to read and comprehend. Dividing them into several pages gets visitors better involved, and splitting them into several posts will definitely encourage visitors to view more pages on your site.
  • Display related content.
This helps visitors locate the relevant information they may need. If you are running a website with WordPress, you can use a plugin to display a list of related posts with the similar topic.
  • Format the content.
Use a good format for your content to increase the readability. Implement clear headlines and sub-headlines, lists, images and any other elements that enrich your content.

Optimize Contents

Pay Attention to Your Website Design

The design of your website can also make a big difference to bounce rate. No one likes a disordered website which is ugly and lets viewers bewildered. To increase the visual appeal, you can get some web design inspirations from helpful resources like Web Creme and DesignSnack, and consider making use of the following tips.
  • Apply a good navigation system.
Do not make your visitors feel nowhere to go because of the absence of intuitive navigations. If you do not offer clear paths to help them find what they are interested, they will leave your site without hesitation. One of the solutions is to add navigation menus to display the most important items of your site.
  • Avoid large-sized pop-ups.
Be careful for the use of pop-ups. Pop-ups are helpful for increasing sales and subscribers to some extent, but improper use will cause a high bounce rate especially when your offer is not attractive enough.

In fact, if it is not necessary, try to avoid using pop-ups, not to mention those large-sized ones which can occupy the whole screen. New visitors to a site usually take a scunner to those pop-ups which appear immediately when they land on a page.
  • Place ads carefully.
Ads are sometimes annoying, so you need to find good places for them to minimize the possibility of distracting visitors from the content. You'd better putting ads in the sidebars instead of in-between a post.
  • Good color contrasts.
Good color contrasts make your content interesting and clear in structure. Also, important parts can be easily highlighted, which potentially increases the readability.
  • Make your website responsive.
Nearly 20% of web traffic is from mobile devices like tablets and smartphones. If you still ignore the responsiveness of your website, then you are out-dated indeed. The easiest way for improving the user experience on small screens is to utilize a responsive theme.

Pay Attention to Website Design

Speed Up Your Site

Website speed has a significant influence on browsing experience. With slow speed, you can neither rank highly in search engines, nor persuade the visitors to wait for your content to show up little by little. Then, what can you do to avoid the problems?
  • Reside your site on a fast server.
The essential of speeding up a site is to use a fast web hosting package which is backed by branded servers and fast Internet connections. Here is a detailed tutorial about how to choose web hosting.
  • Leverage speeding-up technologies.
You can use caching and CDN to deliver faster content delivery. Some web hosts like BlueHost and A2Hosting have integrated CloudFlare CDN in their services.
  • Use lazy loading.
Applying lazy loading to multimedia files contributes to the efficiency of displaying other content. In this way, large-sized files like videos are loaded when they are specifically requested so that they do not affect the speed that you web pages are served.
  • Do not use self-loading multimedia ads.
Keep away from video ads that are loaded automatically as soon as a visitor opens the web page. The ads harm your website speed, as well as cause a burden to the bandwidth.

Speed Up Your Website

Optimize Website Links

This part has been ignored by most webmasters, but a considerable blogger would know the importance.
  • Insert internal links reasonably.
Adding internal links in the right places such as relevant terms improves the connection between posts. But you should keep one principle in mind: always keeping the links useful for viewers, not only search engines. The ultimate goal is to offer visitors what they need.
  • Define new windows for external links.
For external links, you should use "target=_blank" to get them opening in a new window. This deed offers a chance for visitors to come back to your site easily when they want to.

Optimize Website Links

Integrate Your Website with a Search Box

When visitors find the web page they are on is helpful but not enough in information, they will probably want to search your site to find out more. If you do not allow the internal search functionality, you can suffer a large loss of page views and user experience.

That's why you should add a search box to your site. You can create a completely custom one or leverage the power of Google custom search engine. One thing to pay attention is that you need to display the search box at a prominent place.

Add a Search Box

Offer a Custom 404 Page

It is possible that you have several broken links which cannot serve the viewers with what they want. To make those viewers stay, the best solution is to provide them with a fully functional custom error 404 page which includes:
  • A search box.
  • Links to the most valuable contents on your site.
  • A good design which is a pleasure to look at.
The benefit of a good error 404 page is its ability to turn an annoyed visitor into a happy one.

Offer a Custom Error 404 Page