Hosting Tutorial & Guide

PrestaShop VS WooCommerce – Which Is More Powerful?

updated on Aug 02, 2015
PrestaShop VS WooCommerce – Which Is More Powerful? PrestaShop has been recognized as one of the best eCommerce software while WooCommerce is the most popular eCommerce plugin that transforms a WordPress site into a fully functional online store. There comes a question for beginners that which one between the 2 options is better for starting a new shop.

To work out an answer for the question, we have made a comparison between them based on our careful investigation into PrestaShop features and WooCommerce usability. Some other factors, such as cost, backend admin, extensibility and support are also considered. Read the following parts for details about the side-by-side comparison.

Reputation – Both Win

PrestaShop is a self-hosted open source shopping cart system that gains increasing popularity. So far, there are nearly 3.8 million downloads on the official site and more than 600,000 community members, which clearly shows its leadership in the industry. Also, it is among the top 10 scripts listed in Softaculous, one of the most popular auto script installers utilized by thousands of web hosts. At present, PrestaShop is serving over 185,000 stores in more than 160 countries.

WooCommerce, on the other hand, is the #1 eCommerce plugin designed specially for WordPress sites, widely used on all kinds of sites for selling online. By now, WooCommerce has more than 3.4 million downloads, powering approximately 260,000 websites.

Ease of Use & Backend Admin – Both Win

Ease of Use & Backend Admin Both of PrestaShop and WooCommerce can be used for selling anything, including physical products and downloadable items like music. Besides, the 2 solutions both offer simple tools for adding and deleting products, creating category, uploading image, displaying related products, and managing product review. The installation of them is quite simple, only requiring several clicks. If you need assistance in this process, check this guide for PrestaShop and this one for WooCommerce.

In terms of the backend, PrestaShop comes with a well-organized dashboard which allows you to browse statistics for sales, orders, conversion rate and visits on the basis of Day, Month or Year. For the management of order, customer, price, shipping and any other part of your store, you only need to have simple clicks on the detailed navigation bar and do what you want with ease.

As WooCommerce resides on WordPress, it allows you to use the familiar WordPress editing tools to add products. Taking advantage of the simplicity of WordPress, the plugin is built to be easy-to-use. Using WooCommerce, it is quite easy to get order details, comment actions, sales reports, and the overall store performance.

Built in Shipping & Payment Options – PrestaShop Wins

PrestaShop has over 310 built-in eCommerce features, among which there are dozens of options for shipping and payment. The application is integrated with all major carriers including UPS, FedEx and USPS, which allows your customers to choose any one based on their preference. Besides, PrestaShop allows setting shipping discount and supports to determine fees by weight.

For payment, the software comes with more than 10 methods including Google Checkout, PayPal and Authorize.NET, so that you can meet the demands of different customers to make them rest assured when giving their information online.

Compared to its competitor, WooCommerce is a little bit limited in built-in features. The plugin is integrated with several shipping options like free shipping, flat rate shipping and local delivery, and 4 payment gateways including PayPal, credit card, BACS and Cash on delivery.

Extensions – Both Win

Extensions Extensions are more than useful in eCommerce because they add many more features to your store so as to help you keep a high customer satisfaction rate and conversion rate. In this case, both of PrestaShop and WooCommerce have done an excellent job in offering unlimited possibilities for customizing stores.

Backed by a large community of developers, PrestaShop has large categories of extensions including advanced modules and premium responsive templates which not only beautify the site design, but also enhance the functionality in admin, SEO, security, order, filter, and many more. There are more than 3,500 modules and themes at the official marketplace, let alone the numerous choices from other marketplaces on the web.

WooCommerce also has a large number of extensions, among which some are free and some are not. Most of the extensions are designed to richen the features for payment and shipping, which enables you to offer unlimited options for your own customers in the world scale.

Which Is More Powerful?

Honestly speaking, both of the 2 solutions are powerful enough for building an excellent web presence no matter for beginners or web developers. Due to their differences in their nature and features, we have the following conclusion.
  • PrestaShop is recommended for people who want to focus on selling products only without managing a site for other purposes like blog, forum and photography.
  • WooCommerce is suitable for people who have already run a WordPress site and would like to get sales from the site directly.

Note that no matter you host a store with PrestaShop or WooCommerce, a stable and fast eCommerce-friendly hosting service is a necessity because it impacts search engine ranking and conversion rate largely. Therefore, we have the following recommended choices which enjoy high reputation on many reputable review sites including HowsHost and WhatsWP.