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PrestaShop VS Magento - Better Choice for e-Commerce?

updated on Jun 20, 2016
PrestaShop VS Magento - Better Choice for e-Commerce? We have made a comprehensive comparison between PrestaShop and Magento along with the detailed introductions to help readers make a decision more easily. The comparison mainly includes the features, customizability, price, targeted users, and some more.

PrestaShop and Magento are two widely-used e-commerce solutions used to build high quality e-commerce websites. Both of them are enjoying a high reputation worldwide, so many people fall into the confusion about which to choose to start their first e-commerce websites.

Introduction to PrestaShop and Magento

Firstly released in 2007, PrestaShop is now popular among merchants all around the world. So far, this award-winning e-commerce shopping cart application has gained nearly 3 million of downloads and 500,000 community members. Powering 250,000+ online stores, PrestaShop is available in over 70 different translations and used in 150 countries. The latest stable release of this software is PrestaShop v1.6.1.6.

Owned by eBay Inc., Magento is also a professional e-commerce platform that offers users complete flexibility and control over their online businesses. With the powerful features and extensions, Magento users gain the power to create e-commerce websites that are tailored to their specific business needs. Now in its 2.0.7 edition, Magento platform is trusted by 150,000 businesses, including some world's leading brands like Nike, Easton, Vizio, and Warby Parker.


PrestaShop VS Magento on Price PrestaShop is a single application that is totally open source and free, with no monthly fee. To use this software, you only need to download and install it on your web hosting account, then you can start to benefit from it and enjoy your online presence.

Magento, however, has 3 editions named Magento Community Edition, Magento Go, and Magento Enterprise Edition. The Community Edition is an open source software that is available for free to download and install; Magento Go is a small business hosting solution priced from $15/mo; and the Enterprise Edition is designed for large businesses and enterprises, coming with license fees starting from $15,550/year.

Target users

Due to the differences in the types of service they provide, the 2 platforms remain some differences in their target users, too. Being only a flexible and powerful open source e-commerce software, PrestaShop is mainly targeted at online store owners, web developers and designers.

As Magento has various editions for different kinds of businesses, this platform is not only suitable for online store owners and web developers who want to make further exploration and development, but also a right choice for enterprises that require gold-level support and outstanding performance.


PrestaShop VS Magento on Features Both of PrestaShop and Magento are feature rich. PrestaShop comes with over 310 features that have been tested and developed carefully to assist merchants in boosting sales with the least possible efforts made in management. All the features are integrated in the software.

The features offered by Magento vary according to the edition you choose. Compared with the paid ones, Magento software is a little bit limited in features. For example, there is no built-in security, full-page caching and gifting options included in the software for free.

For this comparison of features, we only compare those within the free software of PrestaShop and Magento for fairness. Read the following table to learn about their core features.

Code-Level Access
SEO Options
Catalog Management
Multiple Languages
Mobile Ready
Analytics and Reporting
Customer Account Management
Gift Options
PCI Compliance
Coupon Management

Besides, as two popular e-commerce solutions, both PrestaShop and Magento make it easy to do all of the following things.
  • Manage customer information, import, and export it.
  • Provide different languages and currencies to meet various needs.
  • Add unlimited products, categories, subcategories and features.
  • Provide multiple images for one product, and add the zoom-in capability to the images to show the users more details.
  • Provide different prices for different customer groups.
  • Create, view, edit and fulfill orders directly from the admin panel.
  • Provide one-page checkout and guest checkout to simplify the checkout process and to increase the user experience.
  • Manage multiple shops from one central place.
  • View reports about sales, stocks, the usage of coupons and more from the dashboard.
At the same time, the two solutions have some differences that make them the better choice for those with specific needs on some aspects.

For example, PrestaShop comes with the following unique features that are not available in Magento's feature list.
  • Set up cron jobs for automatic updates of the exchange rate.
  • Import CSV files of the products.
  • Automatically redirect the disable products to some other products.
  • Automatically create robots.txt and .htaccess files.
  • Enhance site security with activity tracking, auto password expiration, customizable security permissions, password encryption, and so on.
  • Minify CSS to improve website performance.
Also, Magento has its own special features, too, which include:
  • Facet/layered navigation which allows filtering products in search results and categories.
  • Built-in CAPTCHA functionality for the login form.
  • The ability to assign different design for each product or category.
  • Offline payments with pre-saved credit card method.


The installation of both PrestaShop and Magento requires little technical skills, especially when installing them with a 1-click installer like Softaculous or SimpleScripts. The whole process usually takes several minutes only. If you prefer to install by yourself but don't know how to start, this article may help (the work to install Magento are similar to those of PrestaShop).

As Magento has a more complex structure compared to PrestaShop, it may take a little bit more time and efforts to manage the websites built with Magento. Besides, Magento requires a lot of processing on the server when a change is made, which inevitably results in slower speed and the consumption of a large amount of resources.


PrestaShop VS Magento on Customizability PrestaShop is easy to customize. In the official marketplace, there are 3,500+ modules and templates available for purchasing, designed to customize the look, functionality and feel of your online shop to make it perfect. Whatever you want, it is probable that you can always find a module or template that suits your need in PrestaShop marketplace or somewhere else.

Besides, PrestaShop provides a Live Configurator with which you can change the fonts and colors easily to show some creativity and personality. This makes sure that you are not using the same theme as thousands of other users.

The number of modules and themes for Magento is less than PrestaShop, but it doesn't mean that Magento is not friendly for customization. It offers many options for customization, while the small problem is that some of them are technical. There is no denying that PrestaShop wins in this aspect.

Support and Community

As an open source project, PrestaShop mainly offers support from user forums. Those having trouble managing their products or sites are able to post their questions in the forums, and if they are lucky, other experienced users who have got a solution will share the experience and answers to help them out. PrestaShop has active forums where there are thousands of developers and experienced users.

Magento also offers forums in which users are able to ask questions and find answers in order to manage their online stores better. Besides, there are several social media platforms on which users are able to contact the development team, including Facebook, LinkedIn, and Twitter. Also, users can seek help from the official team by submitting the contact form on Magento website. It's likely that a reply will be offered.

Which Is Better?

Both shopping carts are extremely efficient, flexible and scalable. It is hard to say which one is better, but from the perspective of ease of use, we would like to recommend PrestaShop, as it has a more clean structure that is easy to manage and customize.

Before setting up an online store, you shall purchase a web hosting package at first. As the reliability and performance of your web hosting service has a significant impact on the online sales, we suggest you check the best PrestaShop web hosting providers listed below. In fact, as the two projects have similar requirements in the web hosting environment, these providers can also serve Magento well.