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PrestaShop Review on eCommerce Features

updated on Sep 15, 2014
PrestaShop Review on eCommerce Features PrestaShop comes with more than 310 built-in features that have been carefully developed to assist business owners in increasing sales. In below, we have worked out a comprehensive review on its eCommerce features to figure out whether it is a reliable and trustworthy eCommerce solution.

The eCommerce features mainly includes catalog management, product displays, SEO, checkout, shipping, payments, marketing, security, localization and reporting. Learn details in the following part.

Catalog Management

Whether the shop has only one product or thousands of items, the administrative interface enables online store owners to manage the most complex inventory easily with 1-click updates. In addition, users are capable of completing the import, export, attributes setting, products sorting, discounts bulking and much more with the least effort being made.

Product Displays

PrestaShop Review _ DisplaysThis eCommerce solution allows people to keep a running total of the amount in-stock all the time, which creates the urgency for customers to purchase items with low stock. Besides, PrestaShop makes online store owners place as many product pictures as they like to show all angles of a product and help customers make decisions, which can increase conversion rates.

As for shoppers, they are able to create lists for future purchases, promote items they love, send their friends their favorite product and seamlessly switch product views from grid to list to simplify their shopping experience and increase the shopkeepers' conversion rate.


PrestaShop combines all the features necessary to improve SEO efforts. With this platform, store owners are allowed to create custom paths to be added to the URL to get targeted visitors directly to the product page and install a Google Sitemap through the back office to help Google to crawl the site on a daily basis. Additionally, creating Meta information to optimize a site for increasing visibility and rankings on major search engines is available.

What's more, shopkeepers are able to generate their sitemaps automatically, build a dedicated URL for each product to prevent duplicate content, tag products with keywords easily to increase rankings for each page, and send up-to-date information on customers' order status. All things make the store be seen on the first page of Google.


PrestaShop Review _ CheckoutAn effective checkout page pushes conversion rates through the roof. With a one-page checkout, customers enjoy the simplicity of checking out, which reduces the shopping cart abandonment. In addition, customers are free to create an account or continue using guest checkout. Furthermore, at checkout, customers have the option to wrap their items and personalize with messages. This feature is great for special occasions and holidays.

One more thing is that customers have the ability to keep the items in their carts and shop owners can configure a time when the items are removed. In this way, customers don't have to browse the catalog again, but just to click on "Order". This saves customers' times and increases sales.

Shipping & Marketing

PrestaShop allows flexible shipping modules and is fully integrated with major carriers, providing customers reliable shipping options and the ability to include custom messages. In addition, store owners are able to control logistics from the back office easily, such as fees, weight, shipping restrictions and much more. Moreover, this solution is featured with a variety of marketing and promotional tools built in.

Payments & Security

This platform comes with a large number of payment options to enable business owners to install a desired payment option with 1-click, ensuring payment is received and customers are comfortable proving their information. Besides, the purchase can be totally secure, because PrestaShop is equipped with PCI to ensure all companies that process, store or transmit credit card information maintain a secure environment and SSL to provide a secure method of communication over the Internet.

Localization & Reporting

PrestaShop Review _ ReportingThis solution's advanced tracking system can detect where a customer is located and calculate taxes or promotions set by the merchant. Additionally, this feature helps shop owners configure exchange rates and allows customers to choose their preferred currency. What's more, the reporting enables store owners to track visitors and optimize performance.


Providing all the features mentioned above, PrestaShop is a reliable and flexible open source eCommerce software, with which online store owners are able to build a search engine friendly website to display their products. In addition, with this application, the purchase and customers' information are secure and safe. Therefore, it is one of the best choices for people to build their online stores.

However, in addition to the trustworthy application, a reliable hosting plan is needed to build an online store. In these years, we have reviewed hundreds of packages and found that the ones offered by the following companies are the best. Read the following table to learn some of the outstanding features the selected solutions come with.