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On-Page SEO: The Best Tips and Techniques That You Should Know

updated on Sep 14, 2014
On-Page SEO: The Best Tips and Techniques That You Should Know Search Engine Optimization is the backbone of every website that aims to exist in the long run. With two types of SEO possible at present, namely On-Page SEO and Off-Page SEO, people always think which one of the two is better.

In fact, the Off-Page SEO techniques are fully effective only when the On-Page technique practiced by the website is remarkable. The On-page techniques are used to accelerate the ranking of a website in the Search Engine Results Page (SERP) naturally.

On-Page SEO is the process of optimization that is highly recommended by SEO experts. There are so many ways for this, and some of the most effective techniques are discussed here.

Content

According to the recent update of SEO guidelines from Google, the fact is quite clear that the leading search engine wants informative and creative content on the websites and blogs, rather than search engine friendly content only. The motive is clearly stated through the Google Panda algorithm that search engines expect websites to present search engine friendly posts and make them friendly to readers, too.

Hence, to achieve the best results in the SERP, it is recommendable to have well-researched, original content, in which the keywords are evenly placed throughout the article, only where it’s suitable. It should be noted that keyword stuffing is considered to be unethical as a black hat SEO technique, and website may get penalized for practicing it.

URL Structure

URL Structure Every website and webpage has an identity in the form of its URL. A proper URL structure is appreciated by search engines and, hence, assists in increasing the ranking of websites. There are certain factors that are taken into consideration to make sure whether a URL structure is effective.

Permanent links, i.e. the URL of each page, are given the highest priority, and having a URL of less than 255 characters is remarkable. Also, the URL should be separated by using hyphens. Apart from it, the presence of breadcrumb, the user sitemap, as well as the categorization of the website create a good URL structure.

Title and Heading Tags

Every website requires effective content for ranking highly in the SERP. Now, it is very imperative to have a proper title because it is reviewed by the search engines at the time of optimization. The title, as well as the heading tags, must involve the presence of the main keywords for the best results. In the case of heading tags, the primary keyword should be used in H1, less important keyword in H2 and so on.

Speed

Google appreciates every website that is friendly on major browsers and performs speedily when browsed, and has included this part into the ranking algorithm as a crucial factor. Therefore, ensuring a fast page loading speed and stable performance are also important for on-site SEO.

Google Authorship

Google Authorship With the re-structured model of SEO from Google, the proper and humane content is given a higher preference than a content whose writer’s account is not linked to his work. Therefore, it is imperative to own the authorship of content by linking it to the Google+ account of the writer.

Also, the subject or the theme of the author’s content is taken into consideration at the time of a website’s ranking. The ranking is enhanced when all of the author’s content is on a particular subject. It is a recently-developed On-Page strategy that is gaining attention of webmasters gradually.