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Off-Page SEO: The Best Strategies That Boost Your Rankings and Traffic

updated on Sep 14, 2014
Off-Page SEO: The Best Strategies That Boost Your Rankings and Traffic If you want that you website earns long term rankings in the results of search engines, then you cannot avoid the importance of off-page SEO. The rankings of your websites are totally based on the authority of SEO, and this authority cannot be established by the content of your website all alone. It incorporates the combination of elements including outbound links, backlinks, how many links are obtained by your sites, and many other outside elements.

In the following, we’d like to tell you what is off-page SEO and some of the best related strategies.

What Is Off-Page SEO

Most of the website owners want to achieve the best position in search engines. However, there are people who are unable to realize that the most important elements of website optimization take off the sites. It is an interesting fact that the value of most of the websites is recognized on the basis of links that they receive from the other websites.

As an relative term of on-page SEO, off-page SEO is actually acquired from the external resources other than your own website. The work is done “off the pages” in order to enhance the performance of your website in the search engines for targeted keywords that are relevant to the on-page content and keywords that exist in the direct off-site links.

Off-page SEO needs syndication and socialization of the content and links of your website. This is done by providing information, RSS feed, news and media with your website data. When you develop more content for your website, deeper links are going to evolve from the news, media companies and blogs that can create an authority for you to develop.

Strategies for Off-page SEO

Off-Page SEO Strategies Here are some perfect off-page SEO strategies that can help you in creating great rankings of your website in the search engines.

Social Media Marketing
You have to maintain your online reputation, and social media can help you in doing so. Try becoming member of the most famous sites on the web including Facebook, Twitter, LinkedIn, and MySpace, etc. You can create and extend your networks on these platforms as they allow you to connect with your friends and share the most useful information with them regarding your business.

Blogging is one of the most powerful ways of website promotion. When you write a blog for your company website, it must include a lot of unique and useful content. You have to be concise when it comes to convincing people to buy your services. This requires you to create such excellent blogs that permit the links in the section of comments that are easily crawlable by the search engines. If you are not good at writing, you can hire a professional blogger for writing precise, but unique information regarding your business.

Submissions in the Search Engines
You can also promote your website by adopting a strategy of search engine submissions. You have to submit your websites to the most famous search engines including Yahoo, Google, Alexa, Lycos, and MSN, etc. You can get listed for free by submitting your website in the search engines. This strategy is definitely going to boost your website’s rankings.

Social Bookmarking
Social Bookmarking You can choose to do social bookmarking in the most famous sites of bookmarking including Delicious, Digg, Propeller and StubmeUpon, etc. However, you need to be really careful while doing this. Handle the tags properly as they are really important for broadcasting the news on the web. This may increase the traffic your website on the basis of your effective participation in social bookmarking.

Link Exchange
Link exchange is another off-page SEO strategy that can help in boosting the ranking of your websites in the search engines. You can exchange the links with websites relevant to your services. This can help you in increasing the popularity of your link, which is regarded to be the biggest factor of Google page rank algorithm. You need to be aware of the black hat strategies while doing link exchanges.