Hosting Tutorial & Guide

How to Make a Good About Us Page for Your Website

updated on Nov 27, 2015
How to Make a Good About Us Page for Your Website Making a good About Us page is a must for every website because many first-time visitors reply much on the information on that page to gain a better understanding and decide whether the site is trustworthy or not. Besides, the page is one of the most frequently visited on most websites.

The importance of a good about page is more obvious when it comes to business sites. For example, if yours is unique, interesting and impressive, it becomes memorable and potentially brings more possibility for you to stand out in the competition with better sales and conversions.

However, the about page is often neglected due to either the carelessness of the administrator or the difficulty in deciding how to sell oneself without scaring customers away.

Considering this problem, we are here sharing some useful tips and practical techniques. Note that we do not suggest you apply all the techniques on a single about page, but instead, be sure to use the ones that match your goals and the current situation of your business.

Tip 1: Start by Focusing on Your Audience

The opening part of the about page should be dedicated to your target audience. This can raise attention and interest since the human nature makes people concerned about their own needs and problems more than caring for others'. It's better to talk about something about your audience instead of presenting self-focused sentences like "Founded in 2015, we are a company that knows what you need to success".

To make your about page customer-oriented, you may take the following suggestions when drafting the opening part.
  • Write a good headline. Don't let the default "About Us" decide the first impression.
  • Describe the common problems or objectives of the audience, which lets the visitors know that you care about them and can get their needs covered.
  • Make sure that you have made your value clear.

Tip 2: Share Your Story

Telling a good story is more than useful. Talking about you and your products in a creative way, you can not only help customers know the details about your products but also get close to them. If the story is fancy enough, people are more likely to establish connections with you and pass the story on.

However, you don't need to make a lengthy story which is easy to get tired of. Just focus on the most important or interesting information.

Share Your Story

Tip 3: Show Some Personality

People visit numerous websites in a day, then how can you rise above the "numerous"? Personality does that for you. Try to be a little creative when drafting the content and designing the page, and show your sense of humor.

Also, you should get rid of the industry jargon. This kind of expressions certainly make you look professional and clever, but they are boring, and sometimes hard to understand. It would be better to keep all content easy for human understanding.

Tip 4: Display Some Customer Testimonials

The good things said by your customers or some giants in the industry make your website credible. People usually trust what others say about you instead of what you say about yourself. Displaying customer testimonials on the about page can help the potential customers make a quicker decision.

Also, there are a few things to take care.
  • Make sure the testimonials are up to date.
  • Include the customer's full name, photo and other relevant information to increase trust.
  • If you have participated in any authoritative organization or received any award due to the votes of your customers, include the information on the about page.

Tip 5: Add Visual Contents to Capture Attentions

Visual contents usually work much better than plain words when you want to explain something or try to draw the viewers' attention. The proper use of photos, videos, infographics and timelines makes it a feast for eyes to view your about page. Regarding this issue, you can:
  • Display some photos about your office and employees. These could be the photos of individual team members or those taken during an activity.
  • Add a responsive video about your team or product. A five-second video says more than 1000 words, and it is good for those who want a quick understanding of you.
  • If your brand has a long history or some important events, make a timeline for explanation.
In terms of timeline, Moz has made a good example on their About Us page.

Timeline Example on Moz About Us Page

Tip 6: Be Sure to Include Some Contact Information

If you do business that needs transactions online, contact details are especially important. People are afraid of scammers, and the more you let them know that you are a real business which can be contacted easily, the more they will trust you. Here are some suggestions that you can follow.
  • Provide the physical address of your office. Full address is recommended, but if it is not at your willingness, you can also shorten it to the city. Just make sure the customers know that your business physically exists.
  • Put a phone number, Skype details, contact emails, and social media buttons on the page, or at least pick some of them that you feel comfortable with. Of course, if you have a detailed contact page, you can simply place a link to that page instead of stressing all these information again on the about page.
  • Keep all information up to date. Business opportunities are gone once customers cannot get in touch with you through the given phone number or email address.

Tip 7: Do Not Forget the Call to Action

Since you have offered all the information you want to share and what your audience needs, you can place a call to action at the end of the page to encourage the readers to take some actions, for example, contacting you directly, interacting with you on social networks, or visiting another page on your site.

Reminding readers what they could do next is always a good thing that generates leads, conversions and sales. If you don't ask them, most of them will not do anything.

Add a Call to Action

Tip 8: Pay Attention to the Design

Besides being visually interesting, the design of your about page must be clean and consistent with other parts of your website. Clear headers are also a necessity if you don't want to bewilder your visitors with too much information. In addition, you must make your website mobile friendly to meet the requirements of the modern society.

Another important fact to note is that the design must not distract your visitors from the content. You can confirm this by listening to the opinions of your friends or colleagues.

Your about page doesn't need to be long and complicated. Instead, we suggest you focus on the most needed elements and make them outstanding. After all, there is no such a thing as "perfect". Don't push yourself too harshly.

Tip 9: Test and Improve Your About US Page

Practices make improvements, so tests and amendments are what cannot be forgotten. It is impossible to make a good About US page once for all, so you should:
  • Update the content on the about page as your business grows, or something important changes. Leaving the page untouched for years is definitely not a good idea.
  • Read your about page on a regular basis and make amendments if necessary, for example, revising the wired sentences, and uploading better images.
  • Test both the old page and the new page when some significant changes are made. This can be done by making an A/B split test in Google Analytics.