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How to Write a Good Meta Description to Boost SEO

updated on Jan 05, 2015
How to Write a Good Meta Description to Boost SEO As a high SEO ranking plays a crucial role on the success of online activities, plenty of SEO methods such as writing meta description, using SEO plugins and SEMrush as well as adding more Backlink are attached more and more importance by a wide range of people. Besides, you can choose a web hosting offering rich SEO tools or write an SEO optimized post so as to accelerate the ranking on the search engine optimization.

However, for newbies who are new to the Internet, it is a little bit confusing and exhausting to figure out what meta description is and what measures can be taken to boost SEO. Therefore, we would like to offer a straightforward explanation on what a meta description is and an comprehensive guidance on how to write a good one. More information is displayed as follows.

What Is a Meta Description

What Is a Meta Description In short, meta description is one short sentence or a fragment of the content which is usually placed under the blue link of Google search and used to give a description of the content. Besides, it will be selected out in bold when its words match any of the user query. Moreover, it is accompanied by many other important elements such as the title, author photo, author name, published data, and URL.

Furthermore, meta description works to persuade the scanner or the searcher to give a click and view on your site. In addition, researchers are more likely to click the result on the front pages of the SERP (which is the acronym for search engine result pages). Thus, if you want to make your result appear on the top of the SERPs, you need to make the meta description as logical and eye-catching as you can.

How to Write a Meta Description

Writing a good meta description is of great importance for attracting more researchers to click your content and it is definitely worth your time and effort. Thus, we would like to give some helpful and useful suggestions on how to write a good and competitive meta description as follows.

Using No More Than 155 Characters
Using No More Than 155 Characters Just as other popular social platform such as Facebook, you'd better keep length of the meta description no more than 155 characters. As Google usually utilizes the ellipses for meta description over 155 characters, you won't display all information to researchers once your meta description is more than 155 characters. Besides, it needs to point out that sometimes Google counts the date, thus you would better reduce the writing number to 139 characters.

Making the Tags Unique and Specific
As a unique and special meta description is more likely to be selected out by the search engine, you should try your best to make the meta description tags not duplicated and unique as possible. What's more, it is important for you to make the tags relevant and specific so as to show the searchers a generic and predictable meta description in the SERPs. Besides, you are required to make use of descriptive and objective words in order to grab the target audience.

Adopting the Action-Oriented Language
Adopting the Action-Oriented Language In short, the action-oriented is the same as the call-to-action (CTA) language which is always placed at the end of the meta description. By using the call-to-action or action-oriented language, you are able to inform the readers of what exactly they will get if they click. To be specific, you can start the meta description with some frequently used verbs, such as Go, Visit and Discover, and try to end your meta description with an offer or benefit, such as free 60 days trial.

Avoiding Special Characters and Capitalization
As some special characters, such as the quotation marks, cannot be defined by search engines but have a close connection with the HTML code, you need to avoid using them in the meta description unless you are a developer or programmer. On the other hand, if you know how and when to use the quotation marks manually, you'd better not to use one plugin to convert all of the non-alphanumeric things.

Unlike the format of titles, you don't need to capitalize your meta description as Google will change its format into lowercase automatically and save the right format of rewrite. What's more, to capitalize the meta description is not so convenient or easy for searchers who are in a hurry to read, and things get worse if the meta description is a long sentence. Moreover, you also don't need to lowercase the author name in purpose.