Hosting Tutorial & Guide

How to Use Constant Contact to Increase Your Email Subscribers

updated on Dec 28, 2016
How to Use Constant Contact to Increase Your Email Subscribers As email marketing has already been an important online marketing strategy that is convenient and effective, various email marketing software has sprung up to make things easier. Constant Contact and MailChimp, then, are among the most popular email marketing solutions.

Having introduced how to use MailChimp, this time we will discuss the details about Constant Contact. If you are planning to take advantage of this service, or want to make a comparison with MailChimp, the following content is of great help.

Get Started with Constant Contact

Most webmasters have realized the importance of building a quality email list, but for beginners, things can be overwhelming because there are many obstacles covering the signup form, subscriber management, content sharing and tracking. Constant Contact, as a popular provider of email marketing service, aims at making the entire process much simpler so that everyone can build their email lists and run email campaigns.

Constant Contact provides paid services which are priced from $25/mo. But to eliminate your hesitation, now there is a 60-day free trial which doesn't require any credit card information. You can try the service first, and then buy a paid plan if you think it is worth your money.

With Constant Contact, you have access to various email list building tools, customizable email templates, mobile app and tracking reports. If you buy the most expensive plan, you will also get additional features like email automation, surveys, polls, marketing advice, etc.

The rich features, ease of use, easy integration and 30-day non-contractual money back guarantee are all the good reasons to give Constant Contact a try.

Constant Contact Plans

Set up a Constant Contact Account

Since Constant Contact provides a free trial, you can now sign up for a free account. To do so, you need to go to this page and click on the "Sign Up Free" button.

Sign Up Free

After entering all the required basic information, including your name, email address, password and organization name, you will be led to the Constant Contact dashboard. To get started, you are asked to complete several steps.

Constant Contact Dashboard

Create an email list

The first step is to create an email list so that your future subscribers' email addresses can be collected and organized properly. Also, a good email list with the right subscribers makes it easier to send targeted marketing content.

Clicking on the set up list link, you will see a popup in which you need to give your new email list a proper name. This name should be clear enough to describe the group of subscribers in it. Then, you can add the emails of your current subscribers to the list. If there is no email yet, simply save the list.

Create an Email List

Note that the free trial only supports 100 contacts in a list. If you have more subscribers, you have to pay.

Provide your business information

The second task is to provide the information of your organization because a physical street address is required by law if you want to send out email newsletters.

On the organization's info page, you will also be able to upload your logo and enter your website URL. The information you provide on this page is going to be included in your emails.

Provide Organization Info

Create and send an email newsletter

After setting up all other things, you can start creating and sending your first email to the subscribers. To begin with, click on the create email link.

Create Email

There are some steps for creating an email. Firstly, you need to select an email template from the dozens of free choices offered by Constant Contact. The selection should be based on the content of your email. To check the design of the templates, just preview them.

Select Template

After selecting a template, you will get a WYSIWYG editor along with the template. The drag-and-drop feature makes it super easy to customize your email in your own way. But before designing the email, you need to confirm the sender information.

Sender Details

Then, you can easily customize the email by replacing the images and texts in the template with your own. If you want other texts, dividers, buttons and images that are not included in your template, drag the component from the left column of the page to the template and add the content you want.

Customize Template

Also, you are able to add social media buttons and videos easily. For social buttons, Constant Contact now supports Facebook, LinkedIn, Instagram, Pinterest, Twitter, YouTube and Google+. The proper use of these buttons provides a good chance for improving the performance of your social media marketing.

Social Buttons

After previewing the template and making sure it includes what you want, click on the "Continue" button on the upper right to configure other options of the email. There you should select the email list, choose to send the email immediately or schedule it for future, and decide whether or not to receive early results.

Email Options

At last, send the email now, or schedule it as you like. Up to now, you have completed the Constant Contact setup and got familiar with the email creation.

Add a Constant Contact Signup Form to Your Website

Since you have set up Constant Contact, the next thing you are suggested to do is to insert a Constant Contact signup form into your website to grow the email list.

Create a signup form in Constant Contact

The creation is simple as Constant Contact provides a straightforward wizard to help you do that. To begin with, click on List Growth Tools in the navigation menu, then choose to create a signup form.

Create Signup Form

For the "Form Details", you will have to offer a form name for internal identification, enter the form title and description, and select one or more email lists that you want the subscribers to be included in.

Form Details

For "Contact Fields", by default, Constant Contact asks for the email address and first name, and you are able to add additional fields to collect more information from the subscribers. However, we'd suggest you keep the required fields to the minimum so that your visitors won't be discouraged by too many fields.

Contact Fields

Then for the "Form Appearance", Constant Contact allows you to upload a logo to the form to make it branded. The font color and background color of the form can also be customized. After customizing the appearance and previewing the form, click on "Finish" to get the form created.

Form Appearance

Add the signup form to your website

Since you have been redirected back to List Growth Tools, find the new signup form you have created, click on "Actions", and choose "Embed Code".

Actions

A popup will appear presenting you with the form code. To embed the signup form into your website, you only need to copy the code and then paste it to the place where you want the signup form to show up.

Embed Code

Let's take a WordPress site as an example. You can display the signup form in the sidebar as many popular sites do. In Appearance > Widgets, you only need to drag a text widget to sidebar, and then paste the embed code in it. By doing so, you will see the signup form displayed properly in your website's sidebar.

Display Signup Form in Sidebar

Send Blog Posts to Your Email List

With Constant Contact, it is easy to send your blog posts as email newsletters. First of all, open the Campaigns menu item in Constant Contact dashboard, click the "Create" button, and select "Send an Email".

Create Email

Just as what you have done before, you need to select an email template, and then add your own content by using the WYSIWYG editor. To insert your blog posts to the email, you should make use of a "Read More" block.

Read More Block

When editing the "Read More" block, enter the URL of a post, and then you will get a preview – an image from the post as well as the post title and summary. Now you can insert the post into the email with the "Insert" button. Also, repeat the steps to add more posts to the email.

Insert Blog Post

After adding the posts, deal with the rest steps of creating an email, and send the newsletter out depending on your plan. At last, just wait for more traffic to your website.

The process is a little time-consuming, but it is quite easy. Still, you have to note that Constant Contact doesn't support auto-sharing of blog posts, so you always need to send your posts manually.