Hosting Tutorial & Guide

How to Collect User Feedback on Your WordPress Site

updated on Aug 01, 2016
How to Collect User Feedback on Your WordPress Site A successful website should provide what users want instead of sharing the owner's ideas only. To know what your users want exactly, you will need to collect user feedback. By allowing your users to tell their opinions and suggestions about your content, website design, images, or any other aspect of your website, you are able to:
  • Find out what is good on your website and what needs improvements.
  • Get more inspirations for satisfying your target audience.
  • Add value to your website and reach a wider audience in the long run.
  • Increase the loyalty of your readers by giving them a sense of being appreciated and valued.
WordPress is built with a function for collecting user feedback, which is the comment system. Therefore, the most traditional way for gathering useful feedback is to enable comments for your posts. However, what if you have disabled WordPress comments because you don't have the time for comment moderation or the fight against spam comments?

Besides comments, there are many other effective ways for collecting feedback, such as allowing post ratings, conducting surveys, or simply accepting suggestions on a separate page on your WordPress site.

In below, we are going to introduce two simple yet creative and effective ways that you can utilize to collect and manage real user feedback which helps improve your WordPress site. Plugins are also mentioned in order to make the process easier.

Option 1: Add a Feedback Form to Individual Posts

If you run a content-heavy WordPress blog and publish new posts regularly, it is good to add a feedback form to your posts so that readers can provide their feedback as soon as they finish reading the content. Such feedback is helpful for you to identify which content your readers like most or even find more content ideas if your readers are generous to give you suggestions.

Compared with comments, the feedback collected from a dedicated feedback form concentrates more on the problems in your content and the suggestions. People are more likely to ask questions than offering improvement ideas in comments, after all. So in short, adding a feedback form to posts helps you produce better content.

If you are interested in the feedback form, you can try a plugin named Article Feedback. This plugin is simple and completely free to use while it provides useful features.

Collect User Feedback with Article Feedback

To take advantage of the power of Article Feedback, firstly you have to install the plugin properly on your WordPress site. As soon as the plugin is activated, it starts working by displaying thumbs-up and thumbs-down buttons in your posts. However, we still suggest you check the settings of the plugin in Settings > Article Feedback to make sure the plugin works in the best way. There are some simple options there which enable you to:
  • Select the position of the feedback options. The choices include "before content" and "after content", and we recommend the latter.
  • Select where to show the feedback options – the homepage, all pages, posts, or archives. Posts and pages are suggested.
  • Exclude the feedback options in certain posts by entering the posts' ids.
  • Change the font size and the colors of the thumbs-up and thumbs-down buttons.
  • Enter an email address which will receive the suggestions of your readers.
Article Feedback Settings

After saving the changes, you can view a post on your WordPress site to find the following feedback options.

Feedback Options

When users click on the thumbs-up button, they will get the choices to share the post to Twitter, Facebook, LinkedIn and G+.

Share Post with Thumbs-Up

And if they click on the thumbs-down button, they will be asked to give you feedback. The feedback will be sent to the email address entered in the plugin settings automatically.

Offer Feedback with Thumbs-Down

Option 2: Add a Feedback Page on Your WordPress Site

Unlike the feedback form in individual posts that focuses on the praises and suggestions on a certain topic, a dedicated feedback page helps you collect site-wide praises, questions and problems. When your readers have anything to tell you, they can go to the page to submit feedback.

With such a page, you get a centralized place to view and manage all your readers' words. Replying to questions and suggestions is also made easier.

The Usernoise WordPress plugin provides a good way to collect feedback and display it on a separate page. The plugin comes with a feedback form with four types including "Idea", "Question", "Problem" and "Praise", so that your readers can select a better category for their words, and you get an easier way to deal with the feedback. Besides, it is worth noting that Usernoise works with any WordPress theme.

Collect User Feedback with Usernoise

Set up Usernoise

By installing the free version of Usernoise, you get various options to customize the plugin, including:
  • Enabling/disabling it on mobile devices.
  • Customizing the feedback button's position, text, button icon, text color and background color. The button is displayed on your website automatically. Clicking on it will generate a feedback form.
  • Customizing the form fonts, fields and the "thank you" screen.
  • Enabling email notifications for new feedback. To guarantee the successful delivery of the notifications, you'd better send emails via SMTP.
Usernoise Settings

After saving the settings, you will find that a "Feedback" button is shown on your WordPress site in the position you selected. Clicking on the button, you will get a feedback form like this.

Usernoise Feedback Form

By default, the feedback submitted via the form is not published automatically. Instead, it only shows after you moderate it in the feedback list in WordPress dashboard.

Deal with Feedback in WordPress Dashboard

Display feedback on a WordPress page

To display all the published feedback on a page, you will need to buy the pro version of Usernoise which costs $12. Upon purchase, you can embed the feedback into any WordPress page by using the shortcode [feedbacks]. To make it easier for your website visitors to access the feedback, you can add the page to the navigation menus.

Display Feedback on a Page

For the feedback displayed on the dedicated page, your visitors are able to view it based on categories, like it, and add comments to it. This helps you filter the most useful feedback, and it enhances the interactions on your website.

Leave Comments for Feedback

With the pro version, you can also add the feedback form to a page by using the shortcode [usernoise]. However, this is not suggested as the floating feedback button is good enough to collect user feedback.

Besides the public discussions and easy-to-use shortcodes, you can also get the following benefits from the pro version.
  • Akismet integration which prevents spam.
  • Debug info gathering.
  • CSS customizations of any piece you like.
  • Feedback replies directly from the email.

Bonus Tip: Reward Users Submitting Creative and Useful Feedback

To cultivate loyalty from your readers, you can reward those who have provided meaningful suggestions that made a difference to your website. The simplest solution for doing this is to work out a monthly roundup of the useful feedback and publish a post for it. Thank those users sincerely and tell them how important their feedback is to you.

After knowing that their opinions are valued, the users are likely to pay more visits to your WordPress site, and more people will be encouraged to offer suggestions, praises, or ask questions. Therefore, in the long run, you can get better traffic, more loyal users, and improved user engagement.

Roundup posts are costless yet effective. However, you can also offer some physical rewards to your users if you can afford them. Write a good thank you email to the helpful users and try to offer a discount, a free trial, or a free product to them.