Hosting Tutorial & Guide

How to Check and Increase Your Domain Authority

updated on Aug 04, 2016
How to Check and Increase Your Domain Authority There are a number of metrics you can use to measure your website's performance on SERPs, and domain authority is exactly one of them. If you are able to gain a high score for domain authority, your website is more likely to be regarded as an authority by search engine bots, thus it can be ranked better for your keywords. This, then, indirectly indicates that your website is of higher value and has the ability to obtain more followers.

If you want to know the score of your own domain authority and are trying to improve it, we have got the information you need. In below, we will explain domain authority first, and answer several commonly asked questions like how to check domain authority and how to increase it.

What Is Domain Authority?

Domain authority is a calculated metric developed by Moz to predict how well a domain can be ranked in Google search results. It is reflected by a score from 1 to 100. The higher the score you get, the more likely that your domain obtains better places than your competitors in the search results.

It is worth attention that domain authority is not a historic metric developed to measure the internal SEO efforts of a website, and instead, it is better to use the score to track your domain's strengths and competitiveness against the competitors'.

The reason for this suggestion lies here. The domain authority score involves the calculation of more than 40 factors, including the total number of backlinks, linking root domains, MozTrust, etc, so it fluctuates from time to time, which makes it not accurate enough for measuring your website's SEO.

What Is Domain Authority

Below are the explanations of some factors that are taken into calculation. These are among the most important ones, and they are under your control.
  • The number of backlinks. More backlinks to your website usually mean that more people like your content. The popularity, then, helps establish the authority.
  • Linking root domains. The total number of backlinks is important, but the number of the root domains that link to your website is more valued. 30 backlinks from 30 different domains are much better than 50 backlinks from 10 domains. More individual domains linking to your website help increase your site's value.
  • MozTrust. It is a Moz score focusing on the link trust. If the web page that links to your domain is linked by a trusted resource like a university website or a government website, you will benefit from the trust, too.
  • MozRank. MozRank focuses on the link popularity. Quality backlinks from fewer trusted websites will win you a better score than numerous backlinks from low-quality websites.
  • Social signals. The number of likes and shares on social platforms reflects the popularity of your content, so it affects your domain authority, too.

How to Check Your Domain Authority?

As is mentioned above, domain authority is indicated by a score scaling from 1 to 100. Those extremely popular sites like Google and Facebook always maintain the ultimate score of 100. However, since you are running a much smaller website, any score higher than 50 is considered to be great.

There are several Moz tools you can use to check your domain authority, among which Open Site Explorer is a good one. You only need to enter a domain name and hit the "Search" button, then the domain authority score is presented to you.

Check Domain Authority with Open Site Explorer

Besides the domain authority, Open Site Explorer will also present you the page authority. However, you should not confuse them with each other. Domain authority tells the ranking potential of the entire domain, while page authority only concentrates on the ranking potential of the single page.

How to Increase Your Domain Authority?

The increase of domain authority involves the improvements of all the ranking factors. However, there are still some aspects that you can focus on to establish authority and give your website more chances to gain higher search engine rankings. Below are several helpful tips.

Get more backlinks from quality websites

Your link profile is essential to the domain authority. Therefore, the most important thing to do in order to increase your domain authority is to build as many backlinks as possible from those trusted or authoritative websites. There are various ways for building backlinks, which include:
  • Submitting guest posts to other websites and linking to your previous posts or the homepage.
  • Leaving quality comments on the dofollow websites.
  • Answering questions in popular forums and linking back to your website.
  • Writing testimonials for the services your website is using.
  • Contacting the influencers in your niche and asking them to link to your website.
When building backlinks, you should always remember to diversify the links. Instead of gaining 5 or more backlinks from a single high-quality website, you'd better try to obtain backlinks from various different sources. More root domains mean higher authority.

At the meantime, you should also prevent bad links from low-quality websites. To do this, check your backlink profile regularly, for example, monthly, and remove the toxic links that could hurt your domain authority.

Increase Domain Authority by Getting More Backlinks

Write SEO-friendly and valuable content

Content is always the king. On top of all other efforts, you must have quality content published on your website. If Google thinks that your website includes low-quality content, it will decrease the rankings of all your pages, thus you will lose your domain authority. What's worse, you may be caught by a Google penalty.

With valuable content, however, more people will be willing to link to your pages from their websites, and your social shares grow, too, as your readers want to share the information with their friends.

Besides being original and fresh, your content should also be search engine friendly in order to gain authority. So make sure to apply the on-page SEO techniques and write good meta titles and descriptions for all your posts.

Below are some suggestions to produce valuable and SEO-optimized blog posts.
  • Make sure to conduct keyword research before writing about a topic.
  • Write naturally, and use the proper headings to make your content hierarchical and easy-to-understand.
  • Remove all duplicate content on your website and deal with the scraper sites properly.
  • Optimize all images and add alt text to them.
Increase Domain Authority by Writing Quality Content

Optimize your internal link structure

Internal linking is an important on-page SEO factor, so it benefits your domain authority, too. Fortunately, the internal links are easy to control, as you only need to take the following rules into account.
  • Link every individual post on your website to 3 or more other posts.
  • Use varied anchor texts for the same link.
  • Only link to the highly relevant posts and prevent stuffing the content with too many internal links.

Start social media marketing

Since the social signals affect your domain authority, you should not miss the benefits brought by social media marketing. By promoting your website properly on Twitter, Instagram and Facebook, you are able to gain enormous likes and re-shares as well as much traffic. To conduct effective marketing, you need to pay attention to the following things.
  • Choose the right social network according to the content type of your website. For example, Instagram is suitable for websites focusing on images; YouTube is good for websites benefiting from videos, and Facebook is suitable for multiple types of sites.
  • Publish updates regularly with the right timing.
  • Share the valuable content with the potential of attracting likes and re-shares.
Increase Domain Authority with Social Media Marketing

Make your website user-friendly

To get your website liked by the readers, you need to make it user-friendly. This requires efforts in multiple aspects. You are suggested to do all of the following things.
  • Make a good sitemap to help search engines and readers understand your website.
  • Maintain a hierarchical structure to get your website well-organized.
  • Keep your website fast with loading time less than 3 seconds.
  • Don't use too many popup ads.

Have the patience

You cannot expect a large increase of the domain authority in a short period of one or two months especially in the case that your domain has been around for only a few years. You need to wait for your domain to age, and at the same time, make sure to do all the things discussed above.

Besides, there is a small tip that you'd better check the expiry date of your domain and extend it to the next 4 or 5 years. A long-lasting website is surely more trusted by search engines.