Hosting Tutorial & Guide

How to Build Your Personal Brand with WordPress That Beats Competitors

updated on Jun 12, 2017
How to Build Your Personal Brand with WordPress That Beats Competitors All businesses strive to build their brands as soon as they come into being in order to cultivate trust and get better promotion. Nowadays, this is also true with many individuals who want to be "someone" in their own industry.

If you have invested much time in your online presence, then you'd better build up a personal brand that raises your target audience's awareness about you. By doing so, you can make sure that people know who you are and what you are capable of instead of paying attention to what you have done only. Therefore, you get a chance to outweigh your competitors by owning an audience that recognizes you by your name, which will in return contribute to your business.

For example, if you are a writer with a website which is known for the brand name instead of your name, the readers would not recognize you when you publish a guest post on another site. However, in the case that you have a personal brand, some readers will know you thus your content becomes more valuable and trustable to them.

To learn the detailed things that you should do to build your unique personal brand by using WordPress, continue reading.

Build a Website with Personal Branding

A personal website provides a good hub for you to connect with the world, so the building of your personal brand starts here. You'd better create a personal website for yourself where you can control everything and publish any content you want. To do so, you will need a domain name and a WordPress hosting package which includes a WordPress installer.

Below are some suggestions for the setup of your personal website.
  • For the selection of the domain, you'd better use your name for the maximum promotion purpose. If your name is not available, you should at least use a variation that is easy-to-recognize. With such a URL, you can also create branded email addresses to promote yourself.
  • As an important branding element, your website logo must be professional and related to your business or your name. You can hire a designer for this logo.
  • For your personal website, make sure to use a proper theme that highlights your personal brand. This theme should be clean and professional, and make it easy to showcase your works, bio, contact information and more.
Build a Website with Personal Branding

Make a Good About Me Page

After getting your personal website started, the next thing to do is to create an "about me" page that explains who you are, what you are doing, and what you can do for your audience. To make the about me page more impressive, you can share your stories, add a timeline design, and use some other creative elements.

Besides the standalone page, you can also make an about me widget and put it in the sidebar of your website so that your basic information and your photo (or brand image) are shown to more visitors. If you are going to do this, the About Me 3000 Widget plugin is a good helper that not only displays your contact info and description, but also allows you to add social buttons.

Make an About Me Page

Display Your Contact Information

To make your website credible and increase the audience's trust in you, you need to make yourself contactable so that visitors know that you are real. To do this well, you can take the following actions.
  • Make a contact page that includes your email address, links to your social profiles, and any other contact method that you offer. You can also include a contact form on this page to enable visitors to get in touch with you immediately without leaving your site.
  • Display your contact information in a widget in the sidebar.
  • Place your contact information in a sticky header by using a plugin like GC Message Bar.
Display Contact Information

Create a Portfolio

A portfolio is a necessity for building your personal brand because it shows directly what you can do. Even if you don't sell any service or product through the personal site, you also need to make a portfolio to showcase your most successful works and projects. The portfolio could be a well designed page with a gallery or a list of links to samples. Or you can feature some works on the homepage by using a slider.

If you are going to create a portfolio page, simply make use of a portfolio plugin or follow this tutorial.

Add Testimonials to Your Site

When people want to know someone, they usually prefer to listen what others who know the person say about him/her. This is why you should display some testimonials on your personal website – to increase trust and establish authority.

To add testimonials, you can use a plugin named Testimonials Widget. This plugin offers shortcodes which enable you to display testimonials on the "about me" page, on any independent page, or in the sidebar. You can decide the location based on your needs and the design of your website.

Add Testimonials

Connect Your Website with Social Media

Going social can grow your audience, increase the followers, and most importantly, help build up your personal brand. Therefore, you should make your social profiles visible to all site visitors so that they can share your content, follow you and get in touch with you easily on Facebook, Twitter, LinkedIn, Instagram, etc.

There are many social media plugins which make it easy to display social buttons at any place on your website. Also, you can follow the tutorials below to get the most from social media.
Connect with Social Media

Produce Good Content

After getting all the necessary elements mentioned above on your site, you'd better wait a moment before adding any other content that flashes across your mind. At this time, you need to think carefully about your ideas, and then pick one or two topics that could arouse your readers' interests.

For the production of new content, we suggest you take the following suggestions into consideration.
  • Write in-depth articles that are valuable to the target audience. Don't only think about what you want to share, but think what your readers want.
  • Try to showcase your skills in your articles so that readers can trust you more and keep a deep impression about you.
  • Be generous to link to quality and well-known sites when needed. Proper references develop trust from the readers, and may get you noticed by the authorities in your industry.
  • Put a bio after any post. A good bio with a picture and attractive content helps you establish as a professional and sell yourself.
Produce Good Content with Bio

Add an Appointment System on Your Site for Consultation

If you provide consultation service or want to offer daily assistance to your readers, adding an appointment system on your personal website is a great idea for making yourself a professional who is generous to give help. With such a system, your readers can make an appointment in advance and then you are able to manage the appointments easily.

This can be done by using an appointment plugin like Booking Calendar. With the use of the proper plugin, it's easy to accept appointments and display the appointment calendars. If you need, you can even set up payments and make money from your personal website. As your audience grows, your personal brand is built up eventually, too.

Add an Appointment System


Building your personal brand is one of the most important methods to beat your competitors and to seek business opportunities. Whether you sell or not, getting yourself known to the target audience is never a bad thing. If you haven't tried to establish authority, then it's high time to do this.