Hosting Tutorial & Guide

How to Add Your Website to Google My Business Listing

updated on Oct 26, 2016
How to Add Your Website to Google My Business Listing There are various ways to promote a service or business online. The popular ones include content marketing, PPC campaign, social media marketing, etc. However, most of these methods require continuous investments of time and money.

If you have been focusing on these popular approaches only, you may have missed out some good promotion opportunities which need little effort, for example, Google My Business. Having not been launched for a long time, Google My Business is utilized by a lot of businesses to reach their target audience, but at the same time, it is still overlooked by many people. The good thing about this service is that you only need to deal with the configuration for one time. No repeated work is required.

This tutorial will explain the main benefits of Google My Business, and then show how to get a website listed on this service.

Benefits of Using Google My Business

Google My Business is a free service that allows you to connect with your target customers directly by providing an easy way for them to read all the information about your business. This service makes you easy to be found in Google Search, Google Maps, and Google+. Besides, customers can leave reviews in your business profile.

The largest benefit brought by Google My Business is the search visibility. When people search your business name or the related keywords, there is a chance for your business information to be displayed in a featured panel located right next to those normal search results. The information includes your business name, physical address, contact details, photos, and more. Besides, the readers can call you or get directions with only one click away.

Business Listing with Google My Business

Another good aspect is that Google My Business not only supports those businesses with a physical storefront, but also works for pure websites that are not backed by a traditional business. In the latter case, you only need to offer some details about your brand.

Besides these benefits, you can also expect the following ones by getting Google My Business listing.
  • Due to the integration with Google Maps, your business is featured on the maps so that your customers can find a way to your easily. Business information and the ratings are also viewable on the maps.
  • The supported business information is rich, including a description, the business hours, busy periods, a call now button, etc.
  • You can communicate with your audience directly in the business profile.
  • The service is mobile friendly, so the maps and call now button also work for those using mobile devices.

How to Get Your Website Listed on Google My Business

To enjoy all the benefits mentioned above, you need to submit your business or website to Google My Business first. To complete the process, you can follow the steps below.

Get started with Google My Business and build the business profile

Assumed that you have already opened a Google account (which is the same as your Gmail account), go to this page, sign into your account, and click the "Start Now" button.

Start with Google My Business

For the first step, you are asked to enter the information about your business, including the business name, country, street address and business phone (optional). Besides, you have to enter the category of your business.

Add Your Business

On the bottom of the form, there is an option for the goods/service delivery at customers' location. If your business comes with a storefront, you can select "No", and in the case that you don't want your business address to be public, check "Yes", so that readers won't see the information.

Service Delivery

After dealing with this, click the "Continue" button. For those who have chosen to deliver services at customers' location, there will come one more option for the service area. Simply add the cities or regions, or set a distance from your business in kilometer.

Add Service Areas

Then, confirm your business information, make sure your authentication to the business, and hit the "Continue" button.

Confirm Business Information

Wait a few seconds, and Google My Business will be set up properly for you. But to make the listing alive, you have to verify your business via email. Just click on "Mail", and a postcard will be sent to your email account. A verification code is included in the email, which you will have to enter in Google My Business. A failure of this deed will stop your business from being displayed by Google My Business.

Verify Business

Add your website and other business information

While waiting for your business to be verified, you can edit your business page generated by Google My Business first.

Edit Business Page

Under the "INFO" tab, you are able to edit the business name and category, add the operation hours, add the business phone number, and upload the business photos. The most important section for those who don't run a physical business, however, is the website address. Simply click on the pencil icon, and then enter your domain in the popup.

Add Your Website

Manage your business listing

When the verification succeeds, your website and business can start enjoying all the benefits of Google My Business. Then, you will be able to promote your business with paid ads immediately. Besides, you can access Google Insights, and your customers get a place to leave reviews. Google Analytics and Google+ are also well integrated in order to make your life easier.

Google Integration

Up to now, you have learned how to submit your business to Google My Business and how to manage it.